All The Details You Need To Know About AU Baby From Shark Tank

Company founder Alexandra Ulmer definitely knows what she's doing when she talks about knitwear; she boasts a resume that includes two decades in the knit design industry, beginning in 2006. Ulmer worked in fashion design and for companies like Nike and Victoria's Secret while maintaining a foot in the freelance design market. In 2021, she left Nike to work full-time at AU Baby, and it's a move she's clearly committed herself to fully.

Ulmer maintains a journal on the company's website, which includes everything from recipes to baby health tips to interviews with other working momtrepreneurs called Mom Crush, which also appear on the company's YouTube page. On the company's Instagram page, AU Baby has given away care packages for babies who have eczema and to promote babies' gut health. Ulmer and AU Baby have also supported mental health charities such as Birth Queen on the blog, and spoken out about environmental causes and the importance of using natural fibers. It definitely does the job of making consumers feel like they're one with Ulmer's ethos and buying from a company that stands behind its products.