Meaning of 'blud' on TikTok explained
William Brown
Updated on March 24, 2026
Find out the meaning of ‘blud’ on TikTok as the slang word takes over the app in May 2023.
It’s one of many strange phrases going viral this month, like sprinkle sprinkle, dirty dead unicorn and getting zombied.
If you’re British, blud is probably a normal part of your vocabulary, but it’s confusing Americans and others on TikTok.
Read on to find out what it means…
Meaning of ‘blud’ on TikTok explained
Blud is a slang word used to informally address a friend, like saying brother, mate or bredrin.
According to Urban Dictionary, it originated in Jamaica and comes from the swear word bloodclot, but was adopted in the UK.
It’s mainly used by men when talking to their bros, but can be said by anyone and is often heard in British TV and culture.
they really immigrating from bro to blud on tiktok 😭💀🙏🏾
— EstaniisOnMarz 😮💨 (@YvngxEstaniis) April 24, 2023
when people on tiktok say “blud” that just cracks me up😂😂
— Dicknballs123 (@ShitsCrazyfr) May 5, 2023
‘Blud’ audio takes over the app
The word has gone viral on social media thanks to an audio in which two kids are playing Fortnite together.
“It’s an opp!” one of them repeatedly says as the other sareplies “gang where are you?”. However, the kid doesn’t tell him where he is.
“Blud where are you? Blud where are you? Blud where are you?” he then says over and over again as they play the popular video game.
More TikTok slang you need to know
- CEO: If you’re the CEO of something it means that you’re the best at it, like a CEO of a company.
- Live rent-free in my mind: When something is stuck in your head, like a song, sound or person.
- Heather: The pretty, popular girl in school who everyone wishes they could be.
- No cap: I’m not lying.
- Pick me girl: A popular girl who craves attention, especially from a guy.
- Cheugy: Someone or something that is out of date, uncool and untrendy.
- Sneaky Link: A person you’re hooking up with in secret and no one knows about it.
- Fruity: Someone who is part of the LGBTQ+ community.
- 4Lifers: A friend, sibling, family member or individual that will be in your life forever.
- Looted: Good style or fashion sense.
