Shazam 2 Wants You To Buy Skittles (In Case You Didn't Get The Hint)

In a Reddit discussion thread for "Shazam! Fury of the Gods" on the general movies subreddit, user stealthamo commented, "I'm honestly trying to remember the last time I saw a Hollywood blockbuster with product placement as blatant as this movie using Skittles." This sentiment received more than 380 upvotes and sparked a discussion of other films with obvious product placement.

User Bunyip_Jack then cited scenes from "Transformers 4" and the 2017 "Power Rangers" movie as notable examples, but argued that the way Skittles is used in "Shazam 2" is even more egregious in comparison. On Twitter too, film writer Zoë Rose Bryant wrote, "Why was there a scene in SHAZAM 2 where the whole movie stopped so that it could become a Skittles commercial," and received more than 250 likes.

Meanwhile, British GQ writer Jack King dedicated an entitle article to criticism of the Skittles ad. Similarly, in a "Shazam 2" review for the Los Angeles Times, author Katie Walsh describes the film as, "a shoddily made Skittles ad masquerading as a superhero riff."

While negative opinions of "Shazam! Fury of the Gods" cite plenty more than just its incorporation of the Skittles brand, general audiences and professional reviewers both seem to be characterizing the Skittles scene as a particularly low point for an already flawed film.