The Internet Doesn't Know What to Think of Lay's Groundhog Day Commercials
David Wilson
Updated on March 09, 2026
Frito Lay's Groundhog Day Super Bowl commercial has a lot of fans confused. The chip brand released the ad starring Stephen Tobolowsky, the actor who featured in the 1993 comedy alongside Bill Murray. Just like a groundhog day, Ned Ryerson is a insurance agent stuck in a time loop. Weirdly enough he buys Lays potato chips, but they're always a slightly different flavor. The real Hook of these commercials is that there are eight different versions of the ad. You can see how people sitting at home would be confused by basically the same clip with minor difference is eight times in some succession. Ryan Reynolds was enlisted with his company Maximum Effort to help bring this strange Super Bowl spot to life.
"Creativity is at the core of everything we do at Maximum Effort and that allows us to bring fun ideas to life over, and over, and over again." said Ryan Reynolds, Co-Founder, Maximum Effort. "We are excited to entertain our consumers with an unconventional series of custom spots that play on the theme of an iconic film and day."
"Creativity is at the core of everything we do at Frito-Lay and that allows us to bring fun ideas to life over, and over, and over again." said Chris Bellinger, Chief Creative Officer, Frito-Lay. "We are excited to entertain our consumers with an unconventional series of custom spots that play on the theme of an iconic film and day."
What do you think of the ad? Let us know down in the comments!
Seems like it's working
prevnext@LAYS love the Groundhog Day ads with Stephen Tobolowsky “Ned Ryerson” so funny. Made me grab my bag of Lay’s I just bought. 😊
— MeshellM (@MeshellM) February 3, 2024
Hysterical
prevnextShoutout to @LAYS an awesome display of their lays flavors in these Groundhog Day commercials. Hilarious!
— I love when you count me out (@Xwb0218) February 3, 2024
Some fans out there
prevnext@LAYS fantastic commercials for Groundhog Day!!!
— Dan (@dherbert8) February 3, 2024
Feels familiar?
prevnext@LAYS …The “Groundhog Day” commercials airing repeatedly on Groundhog Day are wicked clever. Well done!@LAYS …The “Groundhog Day” commercials airing repeatedly on Groundhog Day are wicked clever. Well done! #MarketingGenius #betyoucantwatchjustone #herewegoagain
— Rhonda Minton (@rhondaminton) February 3, 2024
Must have been expensive
prevnextI wonder if @LAYS has any adverti$ing money left after their Groundhog Day run. #AllThoseChips
— 𝓢𝓺𝓾𝓲𝓻𝓻𝓮𝓵! (@Squirrelly_yep) February 3, 2024
Love and hate
prevnext@LAYS I love you chips but I hate your latest commercial. It is a Groundhog Day nightmare.
— Deborah Ballard (@dballard1117) February 3, 2024
He's moved up
prevnextThey're playing a Steven Tobolowsky commercial during Groundhog Day. Ned Ryerson is selling Lays instead of insurance.
— Snoop Joshy Josh (@JoshMarino420) February 3, 2024
Fed up!
prev0commentsOkay, the @LAYS Groundhog Day commercials have already gotten seriously annoying.
— Mark Olwick (@markolwick) February 3, 2024
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