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Star Prestige Review

Whatever Happened To ChessUp After Shark Tank?

Author

Andrew Henderson

Updated on March 06, 2026

During their segment on "Shark Tank," Jeff Wigh and Adam Roush introduced the concept of ChessUp to the hosts and explained how the business had been faring thus far. Things seemed to be proceeding relatively smoothly for the company, which was valued at $6 million, thanks to a successful Kickstarter funding campaign and roughly $400,000 in annual sales. Of course, their appearance on "Shark Tank" meant that they were ready to take things to the next level.

Wigh and Roush entered "Shark Tank" seeking an investment of $300,000 into ChessUp in exchange for 5% equity of the product. However, their demonstration was not enough to convince most of the Sharks to make an offer. Mark Cuban, Barbara Corcoran, and Kevin O'Leary all passed on investing in ChessUp — but not all hope was yet lost for Bryght Labs.

Ultimately, it was Lori Greiner who eventually ended up striking a deal with the ChessUp team. Wigh and Roush sweetened the deal by adding a 3% royalty clause for Greiner and, thus, ChessUp ended up walking away from "Shark Tank" with the financial investment its creators had sought.