Whatever Happened To Naturally Perfect Dolls After Shark Tank?

"Shark Tank" featured Naturally Perfect Dolls on an episode that aired in January 2017. Both before and after its televised appearance, sites like The Huffington Post and Refinery29 published articles profiling the company and extolling the virtues of a line of dolls designed with a diverse customer base in mind.

A report by the New York Post published in December of 2018, however, reveals that Naturally Perfect Dolls not only went out of business, but became wholly unable to fulfill customers' orders not long after appearing on TV. In fact, while Season 8, Episode 12 of "Shark Tank" would have viewers believe that Jason and Angelica Sweeting secured substantial funding from John Daymond, the New York Post noted that Daymond ultimately rescinded his offer in the wake of the episode's filming. "After review, we never closed our deal with the company, and because of that no money or equity was ever exchanged from either party," a spokesperson for Daymond said.

Angelica Sweeting, meanwhile, characterized their "Shark Tank" boom, in conjunction with their lack of funding, as bad for business. "Initially, being on 'Shark Tank' was good for us," she said. "But not being able to secure the business funding was hurtful to our business."

So, in spite of plenty of apparent interest in Naturally Perfect Dolls, a confluence of unfortunate events ultimately led to the company's downfall.