Whatever Happened To Stretchlace After Shark Tank?

It's not hard to believe that Jamie Montz could succeed in the business world. With successful experiences running brick-and-mortar stores and online spaces, and even being the director of E-commerce for Amazon for some time, she is a true force to be reckoned with. Even then, when she left her thriving career to go full time on StretchLace, an elastic shoelace that turns normal shoes into slip-ons, it would prove to be a big move that even challenged her capabilities. 

Her appearance on "Shark Tank" Season 12 alongside her husband David certainly counts as one of these hurdles. Jamie Montz arrives in the tank with a proposition for $100,000 for 15% of the company. She shares that the business has only made $165,000 that year in sales, with the COVID-19 pandemic holding them and their suppliers back. Despite some impressive margins, as the lace costs up to $2 to make and sells for up to $13.99, the sharks are largely confused and don't see much value in the product. At first, it seems that all the sharks are out. 

However, Robert Herjavec decides to hop back in, claiming that he sees great value in Jamie and wants to find ways to expand her potential. He makes an offer for $100,000 at 33% equity, which Mark Cuban argues against, feeling it is giving up too much. The couple makes a counteroffer for 30% equity instead and Herjavec makes the deal.